Clonable - Easily copy, translate and maintain websites in 5 minutes
At Clonable, we believe in smart and cost-effective marketing solutions. As a partner of Hockeygear.eu, one of Europe's largest field hockey web stores, online marketing agency Wecommerce had been looking for ways to capture market share without the mega-budgets of our competitors in the field hockey industry since 2011. We needed to think strategically and apply smart tricks to buy in at a lower cost and make a profit.
2017년, 가격 전쟁이 더욱 빈번해지면서 하키기어는 시장에서 살아남아야 하는 과제에 직면했습니다. 낮은 가격을 고수하면 수익에 치명적인 영향을 미칠 수 있었습니다. 따라서 과도한 광고 예산 없이 해외 시장에 진출하는 등 대안을 모색했습니다. 구글에서 더 높은 순위를 차지하는 데 집중했습니다. 하지만 필드하키가 모든 곳에서 큰 스포츠가 아니기 때문에 매우 비용 효율적인 방식으로 접근해야 했습니다. 몇 년 안에 수만 유로의 매출을 올릴 수 있는 프랑스 웹숍은 웹사이트 개발 및 유지 관리에 시간과 리소스가 제한되어 있습니다.
However, it soon became apparent that setting up, maintaining and hosting separate web shops for each new market was too expensive, especially for smaller markets such as Flanders. The costs quickly ran to ten thousand euros per year, which is a significant investment, especially in a time of low-margin price wars. In 2019, we worked with our talented part-time programmer Bas van den Boom to find a solution to this problem. We combined his programming knowledge with our expertise in online marketing, and thus the idea for Clonable was born.
During a brainstorm in 2021, the idea arose to add translation capabilities to Clonable. Our customers had often asked if it was possible to translate the content of their web shops so they could increase their reach. This sounded too good to be true, but we added this feature in record time. The translation feature received a lot of attention and resulted in a remarkable growth of Clonable. At the Webwinkel Vakdagen in Utrecht we introduced Clonable with the translation function, and after two successful exhibition days we noticed a huge interest and demand from the public. Moreover, we developed a function that allowed us to prepare a demo site with translation for any website within 5 minutes.
At Clonable, we strive to put the power of smart marketing and efficient website management at your fingertips. Our tool makes it easy to copy, translate and maintain websites, saving business owners valuable time and money. Whether you want to expand your market to foreign countries or simply revamp your website quickly, Clonable provides the solution you need. We are passionate about helping businesses achieve their goals, and we continue to innovate to meet our customers' needs.